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How does marketing communication work?
How does marketing communication work? The evolution from the 1980s to the present.
The FCB model: which is first: wanting something, knowing something about it or buying something?
There is also a follow-up on how you can analyze advertising with …
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Grandma Lut and grandpa Ludo tell you their own story - part 2
Grandma Lut and grandpa Ludo tell a story in which they start from the story of the Oinkbeest. This contribution is part two. They link this own story to the corona period.
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Advertising on social networks: Sensitization film
Only one in four young people realizes that social networking sites pass on personal information to companies. Scientists from UAntwerp made a video to explain to young people how they can recognize these (often cunning) advertisements, with the …
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