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How does marketing communication work?
How does marketing communication work? The evolution from the 1980s to the present.
The FCB model: which is first: wanting something, knowing something about it or buying something?
There is also a follow-up on how you can analyze advertising with …
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Heritage: Audiovisual material for secondary education
Do you want to get started with audiovisual material for heritage lessons? On Archive for education you will find inspiration about heritage and STEM, heritage and Dutch, heritage and citizenship, heritage and historical awareness, …
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When I Grow Up: Documentary
Three determined youths from Ukraine demand their right to an education during the height of the Russian invasion. The documentary When I Grow Up gives them a voice and documents their career aspirations and inner strength despite the devastating …
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Presentation tips: Instruction video
In this five-minute video, media trainer Lies Martens gives three tips for a strong presentation or speech. She tells us what doesn't work and how it can be improved.
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Can you have two native languages?
There are about 6,000 languages worldwide. UNESCO declared February 21 as International Mother Language Day. But, what if your parents speak 2 different languages? And if you are raised bilingually from childhood? Can you have multiple native …
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Why isn't there one universal computer programming language?
We all know programming languages like Java and Python, but did you know that there are over 700 of those programming languages? Why isn't there one universal programming language? Wouldn't that be much easier? Prof. dr. Dr Viviane Jonckers (VUB) …
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Is Whatsapp destroying our sense of language, fwa?
Young people chatting, sometimes it hurts the eyes. What they all type can sometimes barely be called Dutch. Is Whatsapp destroying our sense of language? Sociolinguist Reinhild Vandekerckhove (UAntwerp) delved into the wonderful world of Whatsapp …
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Should we improve our relationship with Russia?
Russia is often seen in the West as an aggressive, even warlike country. Tensions have increased sharply in recent years. David Criekemans is professor of geopolitics at the University of Antwerp and he would like to make a few comments on this. …
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Fake news: Video series
Series of five videos with which you can learn to recognize fake news (or fake news). In the videos, an expert's tip (scientist, journalist, etc.) is translated into a short sketch. The videos were made by the Hannah Arendt Institute, together …
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Born in 1900: Relay for life
Imagine you were born in 1900. Someone who has lived through the twentieth century may have more cause for complaint than we do who, in our comfortable twenty-first century, have to overcome a pandemic and make a few sacrifices, such as wearing …
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What is art?
What if you just color in a number of rectangular surfaces, like Mondrian, are you making art? Or if you stick a banana to the wall, like Maurizio Cattelan? What exactly is art and how has that idea evolved over the centuries? How did we get from …
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Data Detox: Playlist from Mozilla Firefox
Mozilla Firefox explains the importance of data detox in three videos. In doing so, they draw attention to the computer, the smartphone and social media.
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